Tracking URL Outline
The following is a brief description of what tracking URLs are and how they work:
Every banner has it's own unique tracking URL, roughly as follows:
To track clicks on banners, you'll need to enter the banner ID (banID), the campaign ID (CID), and the set ID (setID).
Each Flash and Raw HTML/Script banner has a bit of text and a link [click here] beneath the content of the ad that looks like the following:
"NOTE: For information and help tracking click-thrus, click here."
Clicking on that link will take you to a guide, pre-loaded with the appropriate tracking URL.
ex. Going to a banner in a campaign gives the following:
Note: At this time, a setID is required to properly track the clicks and where they came from.
- Navigate to the advertiser whose banner you will be creating.
Note: If no such advertiser exists, create them with -- remember that the email and password don't need to be exact, and can be changed later.
- Create a campaign for the multi-clickable banner and the dummy banners, then navigate into the campaign.
- Create the actual banner you intend to serve normally.
- Create as many additional dummy banners as you require (for each link in addition to the main tracking link).
- Navigate to each dummy banner you have created, copy the banner # of each one, and keep track of them. (make sure to mark which is which)
While doing so, copy the campaign # from one of them, and also keep track of it.
- Now navigate back to the actual banner to serve again, and modify it as follows:
- For each tracking link needed, put <*tracking_link*>;banID=AAA;CID=BBB in, where AAA is the appropriate banner # from the previous step, and BBB is the campaign #.
- Now you can assign the banner to as many sets as required.
I like using colors in examples, as they're easy to distinguish so I'll do so here as well.
In this example, I have created 3 dummy banners and the actual banner I want to serve in a campaign. I then assigned them to two separate sets.
Below is the test HTML I used. Note the banID and CID fields of each tracking link correspond to the appropriate dummy banner.
<a href="<*tracking_link*>"> main </a>
<a href="<*tracking_link*>;banID=519157250;CID=53123"> blue </a>
<a href="<*tracking_link*>;banID=519157249;CID=53123"> red </a>
<a href="<*tracking_link*>;banID=519157248;CID=53123"> green </a>
To test them out, I clicked on a bunch of the links in each set from a test website which served only those two ads. As expected, all of the clicks and views were tracked properly for the campaign!
Additionally the statistics for the test sets I created were also recorded properly.
The advertiser's campaign statistics
The set specific statistics